
EST
‘20
WEB DESIGN STUDIO BASED IN ROCHESTER, NY
minimalist, bespoke websites designed to captivate + convert. yes, you can have a site that’s visually stunning, easy to use, responsive, accessible, and SEO optimized all in one! let me show you how.
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If you already have established branding and are seeking a minimalist, chic website with an emphasis on conversions, responsiveness across devices, ease of use, accessibility, and SEO optimization, you’re in the right place.
CUSTOM WEBSITE PACKAGE INCLUDES:
2-4 week timeline
Fully-custom 5 page website built in Squarespace
Pages can have up to 7 sections
Basic SEO optimization (optimization for metadata, images, headings, keywords, etc.)
Fully responsive site optimized for desktop, tablet, and mobile use
As-needed support with social media integration, domain transfer, email marketing integration, etc.
Custom favicon
Custom graphics as needed
Image editing and curation
Custom web copy and alt text as needed
3 rounds of revisions
2 weeks of unlimited email support post-launch for all things web-related
Custom training video
Investment starts at $2300 USD
Add-on pages are available at $200 USD per page
Cost of website subscription/hosting/subscription add-ons is not included
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Have a template but need help with installation and making it feel like your brand? I can help - whether you’re using an outside template or one of mine.
WEBSITE IN A WEEK: FULL TEMPLATE CUSTOMIZATION PACKAGE INCLUDES:
1 week timeline
Have a Squarespace template? Let me help you customize it and get it up and running in one week or less!
Guidance with template choosing if you don’t already have one
5 pages are included
Basic SEO optimization (optimization for metadata, images, headings, keywords, etc.)
Fully responsive site optimized for desktop, tablet, and mobile use
As-needed support with social media integration, domain transfer, email marketing integration, etc.
Custom favicon
Image editing and curation
Custom web copy and alt text as needed
2 rounds of revisions
2 weeks of unlimited email support post-launch for all things web-related
Template training video
Investment starts at $500 USD
Add-on pages are available at $100 USD per page
Cost of template/website subscription/hosting/subscription add-ons is not included
*CUSTOM 5 PAGE SITE
2-4 week timeline
Fully-custom 5 page website built in Squarespace
Pages can have up to 7 sections
Basic SEO optimization (optimization for metadata, images, headings, keywords, etc.)
Fully responsive site optimized for desktop, tablet, and mobile use
As-needed support with social media integration, domain transfer, email marketing integration, etc.
Custom favicon
Custom graphics as needed
Image editing and curation
Custom web copy and alt text as needed
Support with ensuring your site is accessible according to ADA standards
3 rounds of revisions
2 weeks of unlimited email support post-launch for all things web-related
Custom training video
Investment starts at $2300 USD
Add-on pages are available at $200 USD per page
Cost of website subscription/hosting/subscription add-ons is not included
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Don’t need a full multi-page site but need a single page? Whether it’s a landing page, product page, or a one-page website, I’ve got you covered.
CUSTOM SINGLE PAGE PACKAGE INCLUDES:
1-2 week timeline
Fully-custom page built in Squarespace
Page can have up to 7 sections
Basic SEO optimization (optimization for metadata, images, headings, keywords, etc.)
Fully responsive page optimized for desktop, tablet, and mobile use
Custom graphics as needed
Image editing and curation
Custom web copy and alt text as needed
3 rounds of revisions
2 weeks of unlimited email support post-launch for all things web-related
Investment starts at $500 USD
Add-on pages are available at $200 USD per page
Cost of website subscription/hosting/subscription add-ons is not included
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Let me take web editing and site management off your plate so you can focus on managing and growing your business!
Hire me for a one-off project or on an ongoing basis. Services are available for pre-existing sites built in Drupal, Squarespace, Wix, Shopify, Wordpress, and Showit for a variety of site types including blogs, ecommerce sites, and more.
Rates/timeline depend on your budget and scope of work.
ELLORY MAE—DESKTOP
HIP&HOME—DESKTOP
HIP&HOME—MOBILE
ELLORY MAE—DESKTOP
NIKKI LO—MOBILE
NIKKI LO—DESKTOP
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It all starts with my inquiry form (below). After you submit the form, I’ll get back to you via email in 1-3 business days, and we’ll chat about your design needs and goals to see if we’re a good fit to work together.
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If things are a go, a signed contract and deposit of 50% of your project’s total cost is required before designing starts.
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One your deposit is confirmed, we can start the fun part! For custom projects, I’ll create a mood board based on your visual preferences and send it to you for approval to make sure we’re on the same page before I start designing your dream website. Template customization projects can skip right to the design part.
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The part where I bring your vision to life! We’ll communicate regularly to make sure we’re aligned and you have the support you need.
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After the initial design is complete, we’ll start revising to ensure your site is nothing but perfection. 2 or 3 rounds of revisions are included, depending on which package you choose.
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After the design and revisions are approved, the other 50% deposit is required before website launch.
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It’s launch time! Time to show off your gorgeous new website to your audience. I am here for unlimited support on all things web for a two-week period after launch. You’ll receive a training video to help guide you as well.

Hi, I'm Nikki Lo. I specialize in crafting minimalist, intentional websites that give your business the show-stopping "digital home base" it deserves.
But designing your dream website goes beyond visuals — you need a responsive, SEO-optimized, and accessible site that makes it as seamless and enjoyable as possible for customers to explore all that your amazing business has to offer — and one that's optimized for conversions while leaving a lasting impact.
With four years of experience in website design + management and a degree in new media design and communications from Rochester Institute of Technology, I am dedicated to helping you make this a reality!