hip&home is an online interior design magazine with a focus on showcasing mindful and sustainable interiors based in upstate NY and beyond.
PROJECT GOALS
Intentional visuals + messaging: a neutral and sage green color palette reflects hip&home’s values of mindful, eco-friendly living. The website copy is upfront about these values, attracting a loyal, long-term monthly readership of between 3-10,000 that resonates with its values/content.
Clear targeting: the homepage speaks directly to upstate NY readers, expressing a love of local design (while also showcasing designs from beyond the region and attracting readers worldwide).
