rochester ny web designer
web designer based in rochester ny

Minimalist, aesthetic websites for creators + creatives. Yes, you can have a site that’s stunning (on all devices), easy to use, and gets found on search engines all in one! Let me show you how.

results-focused web design

web design for artists

high converting website templates

web design for photographers

web editing + maintenance

web design for small businesses

results-focused web design web design for artists high converting website templates web design for photographers web editing + maintenance web design for small businesses

rochester ny interior designer
rochester ny web designer
  • The all-in-one web design service for busy business owners who need all things web totally taken care of for them (and fast) — design, copywriting, optimization, and more.

    PACKAGE INCLUDES:

    • 2-4 week timeline

    • Fully-custom 5 page website built in Squarespace

    • Pages can have up to 7 sections

    • Basic SEO optimization (optimization for metadata, images, headings, keywords, etc.)

    • Fully responsive site optimized for desktop, tablet, and mobile use

    • As-needed support with social media integration, domain transfer, email marketing integration, etc.

    • Custom favicon

    • Custom graphics as needed

    • Image editing and curation as needed

    • Custom web copy and alt text as needed

    • 3 rounds of revisions

    • 3 weeks of unlimited email support post-launch for all things web-related

    • Squarespace training video library

    • Investment starts at $2500 USD (save $300 when you pay in full)

    • Add-on pages are available at $200 USD per page

    • Cost of website subscription/hosting/subscription add-ons is not included

    • Ecommerce integration is not included but can be added on for $300 (up to six products)

  • Templates are a fantastic, more cost-effective alternative to custom design to those who don’t mind a little DIY. Browse my collection of aesthetic, high-converting Squarespace templates for interior designers, photographers, and more here: https://nikkilo.com/shop/website-templates.

  • Have a Squarespace template but need help with installation and making it feel like your brand? I can help - whether you’re using an outside template or one of mine.

    PACKAGE INCLUDES:

    • 1-2 week timeline

    • Guidance with template choosing if you don’t already have one

    • 5 pages are included

    • Basic SEO optimization (optimization for metadata, images, headings, keywords, etc.)

    • Fully responsive site optimized for desktop, tablet, and mobile use

    • As-needed support with social media integration, domain transfer, email marketing integration, etc.

    • Custom favicon

    • Image editing and curation

    • Custom web copy and alt text as needed

    • 2 rounds of revisions

    • 2 weeks of unlimited email support post-launch for all things web-related

    • Squarespace training video library

    • Investment starts at $400 USD

    • Add-on pages are available at $100 USD per page

    • Cost of template/website subscription/hosting/subscription add-ons is not included

  • Don’t need a full multi-page site but need a single page? Whether it’s a landing page, product page, or a one-page website, I’ve got you covered.

    PACKAGE INCLUDES:

    • 1-2 week timeline

    • Fully-custom page built in Squarespace

    • Page can have up to 7 sections

    • Basic SEO optimization (optimization for metadata, images, headings, keywords, etc.)

    • Fully responsive page optimized for desktop, tablet, and mobile use

    • Custom graphics as needed

    • Image editing and curation as needed

    • Custom web copy and alt text as needed

    • 3 rounds of revisions

    • 2 weeks of unlimited email support post-launch for all things web-related

    • Squarespace training video library

    • Investment starts at $300 USD

    • Cost of website subscription/hosting/subscription add-ons is not included

  • Let me take web editing and site management off your plate so you can focus on managing and growing your business!

    Services are available for pre-existing sites built in Drupal, Squarespace, Wix, Shopify, Wordpress, and Showit for a variety of site types including blogs, ecommerce sites, and more. Please note this service is not for design.

    EXAMPLE TASKS

    • Blog post writing

    • Miscellaneous copywriting for product descriptions, headlines, meta descriptions, etc.

    • Keyword research

    • Content formatting

    • Blog management

    • Content + page updating

    • Broken link maintenance

    • Image optimization

    • Comment moderation

    • Inbox management

    • Product listing management

    • Customer service

    • Community management

    • More!

    MONTHLY RETAINER PRICING

    • $250 per month / includes 6 hours of work

    • $400 per month / includes 10 hours of work

    • $700 per month / includes 18 hours of work

rochester web designer

ELLORY MAE — INTERIOR DESIGNER

NIKKI LO — LIFESTYLE BLOGGER

CHLOE EVANS — PHOTOGRAPHER

HIP&HOME — DESIGN MAGAZINE

  • STEP 01 / INQUIRY

    It all starts with my inquiry form (below). After you submit the form, I’ll get back to you via email in 1-3 business days, and we’ll chat about your design needs and goals to see if we’re a good fit to work together.

  • STEP 02 / CONTRACT + DEPOSIT 1

    If things are a go, a signed contract and deposit of 50% of your project’s total cost is required before designing starts to secure your spot on my calendar.

  • STEP 03 / MOOD BOARD

    For custom projects, I’ll create a mood board based and send it to you for approval to make sure we’re on the same page before I start designing your dream website. Template customization projects can skip right to the design part.

  • STEP 04 / DESIGN

    The part where I bring your vision to life! We’ll communicate regularly to make sure we’re aligned and you have the support you need.

  • STEP 05 / REVISIONS

    After the initial design is complete, we’ll start revising to ensure your site is nothing but perfection. Two or three rounds of revisions are included, depending on which package you choose.

  • STEP 06 / DEPOSIT 2

    After the design and revisions are approved, the other 50% deposit is required before website launch.

  • 07 / LAUNCH + SUPPORT

    It’s launch time! Time to show off your gorgeous new website to your audience. I am here for unlimited support on all things web for a two-week period after launch. You’ll receive training videos to help guide you as well.

rochester ny interior designer

Browse my aesthetic, high-converting website templates that bring your brand to life.

affordable web design rochester ny
rochester ny web designer

Hi, I'm Nikki Lo. I specialize in crafting minimalist, intentional websites that give your business the show-stopping "digital home base" it deserves.

But designing your dream website goes beyond visuals — you need a responsive, SEO-optimized, and accessible site that makes it as seamless and enjoyable as possible for visitors to explore all that your amazing business has to offer — and one that's optimized for conversions while leaving a lasting impact.

With four years of experience in website design + management and a degree in new media design and communications, I am dedicated to helping you make this a reality!

rochester web designer

let's create something BEAUTIFUL together

let's create something BEAUTIFUL together

rochester ny web designer
rochester ny web designer
rochester web designer
rochester ny interior designer
  • My typical client base includes, but is certainly not limited to—influencers, home professionals, photographers, bloggers, podcasters, magazines, creators, media outlets, editorial groups, and creative professionals. I am U.S. based but work with clients worldwide!

  • Of course! After launch, I am available for two weeks of unlimited email support. I’ll also send you Squarespace’s video training library. Beyond the two weeks, you can hire me for web editing as needed.

  • No. I can help you source free stock images that match your brand aesthetics and speak to your clients/customers. If you already have images you’d like to use, I can incorporate them into your site.

  • No. Established branding is preferred but not required to work with me.

  • No. I’m happy to write custom web copy for you as needed. However, if you have existing copy you’d like to use or prefer to write it yourself, you can.

  • Yes—if you need a one-page website or a single page design for your existing site, I’m happy to help. Single-page design investments start at $500.

  • Yes - browse my collection of aesthetic, high-converting Squarespace templates for interior designers, photographers, and more here: https://nikkilo.com/shop/website-templates.

  • Squarespace! This is a user-friendly, drag-and-drop, no-code website builder that I personally use to host my site. At this time, I am not accepting project requests to work in other platforms.

  • I offer two payment plan options. Option one is to pay in two installments of 50% of your project’s total cost. Option two is to pay in full upfront if you prefer (save $300 with this option).

  • Absolutely. Over 50% of web traffic comes from users on mobile devices, so ensuring my clients’ sites perform just as well in mobile and table view as they do on desktop is of the utmost importance.

  • Yes, your Squarespace site can easily be updated at any point. I also offer web editing services if you prefer to have someone handle edits for you.

  • Absolutely. I am happy to help you integrate ecommerce functionality up to seven products. Ecommerce integration has a fee of $300.